This gives you a chance to claim your status as an expert in your book’s topic and puts your book in front of the right people.ĭo a little digging and research high-traffic blogs in your book’s niche. If you don’t have a Tim Ferriss type to write for you (and not everyone does), connect with blogs with an audience that looks just like yours. Online marketer Beth Hayden agrees, and even goes one step further. (More so than anything CNN or the New York Times was able to generate).īecause Ferriss was appealing to a tight-knit group that was primed and engaged. So when he recommended Michael Ellsberg’s work, it translated into intense action. The “ Oprah Effect” was coined because if she featured you on her show, you became an overnight sensation.įerriss has spent years cultivating a following. The Halo Effect commonly applies to people with devoted followings, too. Or Samsung, Google, and any of their other competitors for that matter. It’s a cognitive bias that explains why some people (or brands or products) are seen as more credible, smarter, or more attractive than their peers. That’s why Apple gets the benefit of the doubt over Microsoft. Solo Author Blogs Benefit from the ‘Halo Effect’ So why did one simple blog post perform better than weeks of tireless promotion? 2. Nothing, though, was ever able to give him another boost like Ferriss’s post. In the weeks to follow, Ellsberg tried to capitalize on the increased attention, continuing to do traditional press. It even hit #1 in the Job Hunting and Career Guides section on the site. Within an hour, the book reached 45 on Amazon. Tim wrote up a blog post featuring Ellsberg and recommending it highly. Michael Ellsberg learned this firsthand after trying out the old ways first:Įven after all this, his book didn’t break the 1,000 rank marker on Amazon.īut then his 4-Hour Work Week buddy, Tim Ferriss, came along. Instead, a targeted, niche approach will see more results than a traditional “throw it at the wall and see what sticks” campaign. What used to be the norm for book promotion isn’t anymore. (I know you’re reading this Oprah, so just go with me on this). But I’m going to go out on a limb and say it’s not going to get the Oprah’s Book Club sticker.īut that’s ok.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |